When we designed Juana’s apothecary candle collection, we knew the experience had to be beautiful in every sense—visually, tactilely, and ethically. For us, that meant looking beyond the fragrance and the wax, and asking: What happens before you light the candle? The answer led us to FSC®-certified packaging and cotton paper, two materials that combine elegance with integrity.
What FSC® Certification Really Means
We wanted packaging that tells a story of respect—from the forest it came from to the hands that hold it. The Forest Stewardship Council® (FSC) ensures paper products are sourced from forests that are managed responsibly, protecting biodiversity and supporting local communities. When you see that small FSC logo on our boxes, it’s a quiet promise: the paper comes from a supply chain that values people and the planet over quick profit. Choosing FSC-certified packaging is one of the simplest yet most impactful steps we can take toward a healthier earth.
Why We Fell in Love with Cotton Paper
The first time we held a sample of cotton paper, we knew it was different. The surface was soft, almost fabric-like, and there was a weight to it that felt quietly luxurious. Unlike traditional paper made from virgin wood pulp, cotton paper is crafted from recovered cotton fibers—often leftovers from the textile industry that would otherwise go to waste.
For us, that meant:
- No trees cut down for our boxes
- Less waste in landfills
- A durable, archival-quality feel that elevates the unboxing experience
It’s a material that tells the customer: this is not disposable beauty.
Packaging as Part of the Ritual
A candle is more than a scent—it’s a ritual. And the ritual starts when you open the box. We want you to feel the gentle texture of the cotton paper under your fingertips, to notice the subtle matte finish, and to know that every element has been chosen with intention. By pairing cotton paper with FSC-certified printing, your candle’s journey is as sustainable as the glow it will bring to your space.
Luxury That Lives Lightly on the Planet
Luxury, to us, means taking the extra time to do things right—even if it’s harder or more expensive. FSC-certified and cotton paper packaging is our way of making sure beauty doesn’t come at the cost of the environment. It’s one more step toward a future where luxury goods not only delight the senses but also leave a positive trace.
